Linux.conf.au 2019 – Thursday – Keynote: Shannon Morse

Personal Branding for the Security Conscious – Shannon Morse

Shannon Morse
  • Who am I
    • Youtube videos on Infosec, Travel
  • Imposter Syndrome
    • Work hard to beat it.
    • Say Yes to offers
    • Work hard to make somethign I am proud of
    • Surround yourself with positive people
  • Accomplishment
    • Keep a list of them, be proud of them
  • Backstory
    • No background in Linux, hacking, infosec
    • Mom and Dad supported me
  • RTFM Sucks
    • Lots of egos and elitism in forums and community online
    • Decided to become the resource for learners
  • Starting your career
    • What do companies need, what hiring for
    • How has industry changed?
    • Diversity numbers?
    • Can you change industry in a positive way
    • Review CERT holders numbers vs Openings looking for those certs
    • Look at job titles being advertised
    • Industry growing -> lots of beginners
  • How can you get good at it
    • Understand what is your best way to learn
    • Read books, classes, videos, whatever
    • Compile your list of passions
    • Get list of influencers / thought leaders / speakers in the area
    • Follow them on social media
    • Learn from your role models
    • you might end up being a thought leader in their eyes
    • Follow people in other areas too
  • Keep learning
    • Do it every single day
    • Make it become a habit
    • Make it a routine
  • Resume
    • Create a one-pager
    • Business cards
    • Dropped out of college put “Huitus”
  • Build you platform
    • Youtube, write articles, videos, whatever
    • If you can afford it, offer free classes for under-represented groups
  • Personal brand
    • Develop the blocks
      • skillsets, values, what does it mean for you to succeed
      • What obstacles have you overcome
      • what are you passions
      • what makes you unique
      • write and live by your vision statement
    • If you don’t control and manage your brand others will do it for you
      • Where do you draw that privacy line?
      • Quiz yourself
      • Eg how public are you on you income?
    • Resources
      • Joindeleteme.com
      • password managers
      • 2FA
      • Guest vs home Networks
    • Clean up your social media accounts, delete old junk
    • Smart sharing
      • Share stuff but not barcodes, addresses
      • Have a plan
    • Be ready to deal with targeted harassment
      • Keep notes, screenshots, know who to contact
      • Trolls? Block; banhammer
      • Troll back (YMMV)
  • Why I don’t quit
    • Do it because you love it

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