Gather Conference 2016 – Afternoon

The Gathering

Chloe Swarbrick

  • Whose responsibility is it to disrupt the system?
  • Maybe try and engage with the system we have for a start before writing it off.
  • You disrupt the system yourself or you hold the system accountable

Nick McFarlane

  • He wrote a book
  • Rock Stars are dicks to work with

So you want to Start a Business

  • Hosted by Reuben and Justin (the accountant)
  • Things you need to know in your first year of business
  • How serious is the business, what sort of structure
    • If you are serious, you have to do things properly
    • Have you got paying customers yet
    • Could just be an idea or a hobby
  • Sole Trader vs Incorporated company vs Trust vs Partnership
  • Incorperated
    • Directors and Shareholders needed to be decided on
    • Can take just half an hour
  • when to get a GST number?
    • If over $60k turnover a year
    • If you have lots of stuff you plan to claim back.
  • Have an accounting System from Day 1 – Xero Pretty good
  • Get an advisor or mentor that is not emotionally invested in your company
  • If partnership then split up responsibilities so you can hold each other accountable for specific items
  • If you are using Xero then your accountant should be using Xero directly not copying it into a different system.
  • Remuneration
    • Should have a shareholders agreement
    • PAYE possibility from drawings or put 30% aside
    • Even if only a small hobby company you will need to declare income to IRD especially non-trivial level.
  • What Level to start at Xero?
    • Probably from the start if the business is intended to be serious
    • A bit of pain to switch over later
  • Don’t forget about ACC
  • Remember you are due provisional tax once you get over the the $2500 for the previous year.
  • Home Office expense claim – claim percentage of home rent, power etc
  • Get in professionals to help

Diversity in Tech

  • Diversity is important
    • Why is it important?
    • Does it mean the same for everyone
  • Have people with different “ways of thinking” then we will have a diverse views then wider and better solutions
  • example “Polish engineer could analysis a Polish specific character input error”
  • example “Controlling a robot in Samoan”, robots are not just in english
  • Stereotypes for some groups to specific jobs, eg “Indians in tech support”
  • Example: All hires went though University of Auckland so had done the same courses etc
  • How do you fix it when people innocently hire everyone from the same background? How do you break the pattern? No be the first different-hire represent everybody in that group?
  • I didn’t want to be a trail-blazer
  • Wow’ed out at “Women in tech” event, first time saw “majority of people are like me” in a bar.
  • “If he is a white male and I’m going to hire him on the team that is already full of white men he better be exception”
  • Worried about implication that “diversity” vs “Meritocracy” and that diverse candidates are not as good
  • Usual over-representation of white-males in the discussion even in topics like this.
  • Notion that somebody was only hired to represent diversity is very harmful especially for that person
  • If you are hiring for a tech position then 90% of your candidates will be white-males, try place your diversity in getting more diverse group applying for the jobs not tilt in the actual hiring.
  • Even in maker spaces where anyone is welcome, there are a lot fewer women. Blames mens mags having things unfinished, women’s mags everything is perfect so women don’t want to show off something that is unfinished.
  • Need to make the workforce diverse now to match the younger people coming into it
  • Need to cover “power income” people who are not exposed to tech
  • Even a small number are role models for the future for the young people today
  • Also need to address the problem of women dropping out of tech in the 30s and 40s. We can’t push girls into an “environment filled with acid”
  • Example taking out “cocky arrogant males” from classes into “advanced stream” and the remaining class saw women graduating and staying in at a much higher rate.

Podcasting

  • Paul Spain from Podcast New Zealand organising
  • Easiest to listen to when doing manual stuff or in car or bus
  • Need to avoid overload of commercials, eg interview people from the company about the topic of interest rather than about their product
  • Big firms putting money into podcasting
  • In the US 21% of the market are listening every single month. In NZ perhaps more like 5% since not a lot of awareness or local content
  • Some radios shows are re-cutting and publishing them
  • Not a good directory of NZ podcasts
  • Advise people use proper equipment if possible if more than a once-off. Bad sound quality is very noticeable.
  • One person: 5 part series on immigration and immigrants in NZ
  • Making the charts is a big exposure
  • Apples “new and noteworthy” list
  • Domination by traditional personalities and existing broadcasters at present. But that only helps traction within New Zealand

 

 

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