Making infographics that don’t suck – Mike Mike Dickison
- Didn’t have a chance to take notes cause it was so full I couldn’t sit down
Gather on mass – featuring Rowan Simpson, Karl von Randow and Penny Hagen
- Developers + designers + dictators
- Poster Boy Dictator = Steve Jobs
- change made by people: who care, have authority, take responsibility
- Careful about words they use – Don’t use “they” , careful how you describe colleges, other teams, “the business”
- Domestics – members of cycling team supporting head rider
- Focus – we all know it is good but it is uncommon.
- Opposite of focus – Don’t get bored, don’t flail
- You don’t have to invent you just have to leverage these and execute
- Innovation just one action, execution requires you to keep going though many steps
- MVP – whatever you can sell
- Sales – How will overcome your obscurity?
- Be a polymath – what else are you good at? where is the intersection?
Karl van Randow
- Focus on design – how it looks and how it works
- “NASCAR fans” – generic term for customers
- Team in NZ, USA and Europe. ichat and skype
- Changed from “shoot and share” to “post-processing app”
- Lots of mockups, iterative design
- Initial startup page had animated viewfinder, launched with but removed after 6 months
- Custom typeface, skewed thumbnails, etc makes app feel unique
- Release to correspond with WWDC keynote, competition to give away $10k of camera gear. Lots of public charts of sales ( with nice infographics) to attract attention
- Design in the Wild.
- Iterative, largely private within company/studio at the start
- Few users at the start in house, but only a few testers.
- Beat blurs private/public
- Crowd sourcing – get ideas from public – cars, nightclubs, ACC ideas
- Open Design – Normal process but all phases open to public and takes input from public – eg Drupal website redesign ( 1600 people participated )
- Emergent Design – Initial design and then evolve final design from there. Patchwork prototyping ( start with existing software product and patch )
- DIY Design – Ponoko – Build a platform and let end users design
- Constant Design – ongoing conversations
- Potential / Challenges = mass distributed participation – transparency – everyone becomes a design
- Questions – who, how, why? – who owns ideas/IP? – who decides what is good/right – what tools? – what is designers roles? – why aren’t more people doing it?