Links: A/B testing, Road safety, Where IT goes to die, The Cheapest Generation

  • 23 Tips on How to A/B Test Like a Badass – Really great article, mostly applicable to ecommerce sites but plenty of general ideas. I’d like to say I do this at work but unfortunately the culture isn’t there.
  • What an RAF pilot can teach us about being safe on the road – Interesting view on how easy it is for motorists just “not to notice” cyclists. I commonly see cyclists these days with flashing lights (front and back) turned on during the day to help improve their visibility.
  • The Cheapest Generation – How the consumer wants of young adults differe from those of the previous generation(s). Phones & Walkable neighbourhoods are in, Cars and big houses in the suburbs are no longer as important.
  •  Where IT goes to die – How large company/Enterprise IT works from an author with experience at smaller companies. He is accerate and it is not very pretty.