Links: A/B testing, Road safety, Where IT goes to die, The Cheapest Generation
23 Tips on How to A/B Test Like a Badass – Really great article, mostly applicable to ecommerce sites but plenty of general ideas. I’d like to say I do this at work but unfortunately the culture isn’t there.
The Cheapest Generation – How the consumer wants of young adults differe from those of the previous generation(s). Phones & Walkable neighbourhoods are in, Cars and big houses in the suburbs are no longer as important.
Where IT goes to die – How large company/Enterprise IT works from an author with experience at smaller companies. He is accerate and it is not very pretty.